Brand Sisi’ sweeps Egypt as sweet treats glorify army general Now with Sisi as a Field Marshal, the stage is set for a presidential election that results in a strong ruler to maintain control over a core state of the Middle East, the process of organizing the elections will be the key towards keeping a safe and relatively stable society. We must remember that all nations experience torments and tribulations. Just look at Ukraine. But Egypt is a special case; the 1952 revolution, the 1956 war, the 1967 defeat, the 1973 war and various riots, uprisings, and terrorist attacks.but, along with his surge in popularity, has the obsession with the general turned into a branding game, all part of an attempt to propagate “Brand Sisi” across the country?Now, his popularity appears to be shooting sky-high. Couples are brandishing pictures of Sisi during their weddings, while his saluting image has also been seen printed on t-shirts sported by Egyptians across the country.But when it comes to a burger chain creating the “Sisi sandwich,” that such businesses are “trying to align their products with the new ruling patron.”This phenomenon has not only been limited to Egypt. The emerging cult of personality being built around Egypt’s Sisi is reminiscent of a perfume advertised as the “scent of resistance,” celebrating Lebanese Shiite group Hezbollah’s “divine victory.” It was released on the market in Lebanon in 2007. More recently, following the toppling of Muammar Qaddafi, Libya’s new leaders felt the need to enforce a law toban the glorification of the late leader, although it was later scrapped.“It is pretty much the same pattern of ‘sucking up’ to strong rulers, which we used to see happen under Mubarak, Qaddafi, Syria’s Assads and others,”
Support for Egypt's New Pharaoh Sacrifices Security and Human Rights.
The Supreme Council of the Armed Forces (Scaf) in Egypt said: "The people's trust in Sisi is a call that must be heeded as the free choice of the people.Security sources say he will resign and announce his candidacy within days.Field Marshal Sisi led the ousting of President Mohammed Morsi in July, following mass protests against him.An election must take place by mid-April. Correspondents say Field Marshal Sisi would be likely to win, given his popularity and the lack of any serious rivals.on Saturday, tens of thousands of people backed his candidacy at a rally in Cairo, after the field marshal said he wanted to gauge "public demand".At the same time, almost 50 people were killed in clashes between security forces and protesters demanding Mr Morsi's reinstatement.
On Monday, the Scaf held an hours-long meeting to discuss "the demands of the people" for Field Marshal Sisi's candidacy.During the meeting, interim President Adly Mansour announced that he had promoted him from
general to the army's top rank, reportedly as a final honour before he stands down.The state news agency Mena later reported that the Scaf had unanimously "endorsed" Field Marshal Sisi to run for president.The state-run al-Ahram newspaper also said his chief-of-staff, Gen Sedky Sobhy, had been chosen to replace him as head of the armed forces.
To supporters, the softly-spoken former military intelligence chief is a strong leader who can restore stability after years of unrest. To critics he is a military hardliner who is returning Egypt to the repression of the past, with mass arrests and killings by the security forces.I belive this new Pharao will get the same fate Anwar Satad got when he oppress the Egyptians society. Saviour or villain, his victory looks all but guaranteed. But he will inherit a deeply divided country, and a failing economy. Without quick solutions he too could face the wrath of the people.A new pharaoh is rising in Egypt. Gen. Abdel Fattah al-Sisi is preparing to grasp supreme power, most likely as the country's next president. He is posing as democracy's savior while his troops are detaining or killing those who oppose him. The arrests and shootings continued during last
week's constitutional referendum.