Sunday, 17 February 2013

Kagame strategy of Marketing Rwanda tourism .

Government policy requires that when Rwandan government officials visit a foreign country, they must, or ought to meet and have a dialogue with Rwandans living in that country. •The Rwandan government abolished the word "diaspora" where relating to its natives living abroad and replaced it with the term "Rwandese community living abroad". The thinking behind this change, according to the minister is that the word diaspora often refers to a community living abroad that has no ties or connection with its native country. On the other hand, the latter term clearly indicates that they are (in this case Rwandans) people living abroad and very much part and parcel of the country. Only, they are living abroad! •Gender Equality; Rwanda has promised and drafted charters into its constitution to ensure gender equality, the involvement and empowerment of women in all arenas. Out of the 11 million Rwandans, 52% are women and girls. Furthermore, girls are currently outperforming boys in Rwandan primary and secondary schools. •New Thinking; She encouraged Rwandans, Rwandan embassy and officials to embrace the new non-tribal thinking and be open minded to everyone disregarding old tribal mimics of hutu, tutsi or twa. •Home based solutions; She talked about how Rwanda is pursuing a home based solution program to its domestic issues. Rwandans solving Rwanda's problems •Education; she was questioned on the current state of education in Rwanda and their shortage in educators and a good answer was given by a Rwandan professor in the audience. Dira yetu have obsreved how Kagame have worked hand on hand with Rwandans to make there country. RWANDA DAY How Ruanda have succseful use Overseas Rwandans to Market the tourism industry , they have created Rwandans day where the big market of tourism North America .Kagame him self hand on hand with Diaspora worked to market the country and in 2012 he agree to be the guest of honour in Boston.Last year’s Rwanda Day traditional songs, poems, drums and dances. A variety of organizations was Using this opportunity to showcase their products and potential opportunities for trade and investment offered in Rwanda. Some of Government leaders shared information on the ongoing political and socio-economic development of the country, and a wide range of topics was covered during a series of panel discussions. Today we are seeing this effort of marketing Rwanda see the results below! /> The tourism sector registered tremendous growth as the revenue generated increased by 17 per cent last year compared to 2011. John and Mary Ann McDonald on their 75th tour of Virunga National Park are entertained by traditional troupes. Tourism generated $281.8m (Rwf178b) in 2012 compared to $251.3m (Rwf159b) the previous year. This corresponds to an increase of 17 per cent, according to 2012 Tourism Report released last week by the Rwanda Development Board (RDB). Addressing a news conference, Clare Akamanzi, the RDB acting chief executive officer, said hard work put in overtime by the government contributes to the continued growth of the tourism industry. “The general conducive business environment Rwanda has and specific reforms that have been put in place for tourism such as marketing and infrastructure and high-end tourism strategy, among others, have led to the unprecedented growth of tourism sector in the country,” Akamanzi said. She said the tourism industry topped export growth again in 2012 which makes it the country’s biggest foreign exchange earner and one of the top job creators. “Last year, we were able to surpass our tourism export promotion target of $276m to $281m, which is really encouraging,” she added. On investment promotion, the sector registered projects worth $323.8m last year compared to 117.3 generated in 2011 – an increase of 175 per cent. Rica Rwigamba, the head of Tourism and Conservation at RDB, said: “the tourism sector is on an upward trajectory, we are now working to enhance the sector through continuous product diversification while putting on an excellent service delivery.” She said the growth of investors helped boost tourism, which resulted in putting the country in the top end of the tourist destinations in the region. For instance, major international airlines such as KLM, Turkish Airlines, Qatar Airways and South African Airlines have opened their routes to Rwanda. “There was a noticeable increase in revenues as we surpassed our targets due to the huge arrival of investors this year in the tourism industry,” Rwigamba added. The sector projects to generate $317m receipts in 2013, according to export promotion strategy. The statistics show that visitors from neighbouring countries of DR Congo, Burundi, Uganda, Tanzania and Kenya accounted for 915,000 visits in 2012 compared to 714,000 in 2011. However, visitors from non-neighboring states increased to 161,186 in 2012 from 159,579 in 2011. Leisure visitors accounted for about 97,000, while business visitors were about 422,000. The US recorded the highest number of visitors, with 24,041, followed, by India (14,957), UK (13,355), Belgium (9,192) and Germany (9,180). Rwigamba said: “We are working hand-in-hand with the tourism chamber to improve customer service and to solve the skills gap that seems to be a hindrance to better service delivery.” Rwanda boasts of tourist attractions such as Mountain gorillas, Akagera and Nyungwe national parks, museums, Lake Kivu, bird watching, culture, and Congo Nile Trail, among others.

No comments: